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Exactly four years ago, on December 4, 2017, to be exact, was the international launch of the Lamborghini Urus at the iconic carmaker’s Sant’Agata Bolognese Italian headquarters. The Urus joined the Aventador and Huracan as the company’s third model, though it was quite different than those two supercars. Call the Urus a super SUV, which will soon force Ferrari to respond in kind with the Purosangue.
And now Lamborghini is celebrating the fourth anniversary of its sole SUV because, well, it very much deserves the attention. Turnover and profitability have since reached the highest levels in Lamborghini’s history. For example, turnover reached a peak of €1.81 billion in 2019 and €1.61 billion in 2020.
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