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Bentley has announced record sales for the first six months of 2022, despite continued global economic uncertainty. The luxury British marque posted operating profits exceeding $579 million (AUD), up 124 per cent on the same period last year.
Interestingly, that’s an almost identical figure to the sales numbers for the whole of 2021, and there’s still half a year to go. Turnover is up too, to $2.48 billion, while revenue per car climbed to $309,000 – largely due to increased levels of personalisation.
Return on sales also reached a record 23.3 per cent, up from 13.4 per cent the previous year. The best-selling Bentayga luxury SUV claimed 40 per cent of total sales, with the latest Flying Spur sedan accounting for 27 per cent.
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The Continental GT Grand Tourer recording 33 per cent, while sales across the range are up 33 per cent in Europe and 44 per cent in the United Kingdom year-to-date, helped by the introduction of the Continental GT Speed.
The Americas remains the company’s strongest market, while China was impacted by extended Covid-19 lockdowns. Globally, year-to-date sales increased 3 per cent to 7,398 cars, up from 7,199 during the same period in 2021.
The latest figures support Bentley’s forward-looking Beyond100 strategy, as the British brand reinvents its entire product range to embrace an electrified future, achieving carbon neutrality by 2030.
“Despite the continued global economic instability, it is promising to see Bentley is showing financial consistency as we reinvent the company in line with our Beyond100 strategy and form a basis to withstand further external shocks,” Bentley Motors CEO and Chairman Adrian Hallmark said.
“In particular, a significant increase in demand and capitalisation of our Mulliner personalisation programme has driven record return on sales, and continued global interest in the freshest model line in the luxury sector has resulted in record high revenues.”
Bentley’s finance and IT board member Jan-Henrik Lafrentz said the car maker’s focus on building sustainable, long-term profitability was reflected in a strong base pricing position, increased revenue through optionality and favourable foreign exchange rates.
“In parallel, we continue to maintain our lower cost base which is leading to a restructured business model that is delivering strong returns on our investment and sales,” he said.
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